Labelled as the ‘Netflix of Motoring’, America’s largest automotive subscription video service, Motor Trend On Demand, launched across the UK and Europe this week.
With a $5.99 a month subscription service, Motor Trend On Demand (MTOD) offers 2000 hours of automotive content, live and on demand. With there being ever increasing motorsport series’ and motoring programmes hitting our screens, MTOD offers a place where you can find them all hassle free. No more scrolling through your TV guide or finding a stream on the internet!
Of course, high profile series such as Formula 1 and Formula 2 are shown on SKY TV in the UK. However, MTOD offers racing fans the opportunity to watch a plethora of racing series. These include the coveted European Le Mans Series (ELMS), the Pirelli World Challenge and the FIA Formula 3 European Championship, whose recent graduates include 19-year-old Red Bull Racing and Grand Prix winner Max Verstappen as well as Lance Stroll, who, at 18 embarks on his maiden Formula 1 season with Williams. These series have a large fan base but broadcast coverage of them is lapse.
Also, included in the programming is Goodwood coverage, Virgin Australia Supercars and the Blancpain GT Championship which sees well-known names such as Felix Rosenqvist, Maro Engel and Raffaele Marciello race. The top German touring car championship, DTM, where former F1 ace Paul di Resta along with names such as Timo Glock and Mattias Ekström race Mercedes, BMW and Audi touring cars against each other is also broadcast.
Having already been a huge success in America, MTOD launches across the UK and Europe to offer thousands of motoring fans live motorsport coverage as well as Motor Trend originals, including in-house documentaries and live exclusives.
I sat down with Motor Trend’s International Bureau Chief and SVP, Angus MacKenzie to talk more about this new service and what we can expect from it. One thing’s for sure, it’s hit the market at just the right time, with a millennial audience in decline, this could be the service that saves motoring and makes it more appealing to the younger generation.