The new Formula One World Championship logo is unveiled during the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 26, 2017 in Abu Dhabi, United Arab Emirates. (Photo by Getty Images/Getty Images)

It was a surprise that the Formula One season would kick off on such a positive note, with the new broadcasting format much better than expected. In this article, I explain why.

F1’s New Broadcasting Format Is Better Than Expected

When the Formula 1 season wrapped up last year, the audience was greeted with an unexpected reveal, a new logo. On top of this, we later found out that the broadcasting of Formula One would be completely overhauled in general. The community reacted unfavorably to this, and I admit that I did as well. The logo looked, awful, and the idea of a different broadcasting format felt unnecessary. The old saying goes “if it ain’t broke, don’t fix it”. And really, this train of thought was my opinion up until the Australian GP weekend, the first race of the season.

F1 brought in new TV graphics, a new broadcast introduction, all fitting in with the theme of the logo. When I first saw this while watching a free practice session, I felt that it was starting to grow on me. Not only did the broadcast feel more modern, but the logo wasn’t looking too bad anymore.

New Changes Actually Worked

The introduction, which fans pointed out had slight errors in it, was very NFL-like. It was a longer video, and had more energy in it than before. Personally, I like it because it includes drivers, but also kept the traditional flash of the logo at the end. On top of the different graphics, different introduction and so on, they also had different camera angles, to make everything look different.

As a Canadian, I am more used to the North American sports style of broadcasting. From a business standpoint, I feel that this type of broadcasting is good if F1 is looking to gain more of a young audience.

By the time the weekend had ended, I had finally come around to loving the new F1. Sure, the race wasn’t the most exciting, but I felt like the new style of how the broadcast was formatted made it a more enjoyable experience for me. How much more fun it would be when there’s a more exciting race under this format.

If I could compare the changes that the new owners Liberty Media made, I would compare it to a Sour Patch Kid candy. At first, my reaction was sour, but I came around to it being sweet.

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